Juan Effect: A Sustainable Tourism Campaign

Cebu Pacific, local government units and other Siargao stakeholders join forces to promote sustainable tourism in the island.

Tourism is now one of the leading industries in the Philippines. In fact, in 2017, it has contributed to about 21 percent of the country’s gross domestic product (GDP), according to the report from the World Travel and Tourism Council (WTTC).

Surfing in Siargao

As travel and tourism grows, more developments have been implemented to keep up with the current trends, and to accommodate the growing number of tourists in the country, both locals and foreigners. With these developements, natural habitats and ecosystems are somehow affected because some developers and travelers are not responsible enough to take care of our environment.

To raise awareness and to lessen the impact of tourism on the environment, leading Philippine carrier Cebu Pacific in partnership with the Department of Tourism (DOT), Department of Environment and Natural Resources (DENR), and Department of Interior and Local Government has launched the “Juan Effect” campaign. The “Juan Effect” campaign aims to mitigate the impact of tourist arrivals on the environment.

Juan Effect Siargao

LF: USec Benny Antiporda of DENR, Congressman Bingo Matugas, Arlene Tena of Cebu Pacific, DOT Secretary Bernadette Romulo-Puyat, Vice Governor Arturo Carlos Egay Jr. and DOT ASec Howie Uyking.

Juan Effect Pilot Area

Cebu Pacific chose Siargao Island as pilot area of its “Juan Effect” program. The airline has been flying in and out of Siargao for the past ten years – the very first airline to operate in the island.

Siargao is now one of the Philippines’ top tourist destinations, attracting thousands of tourists both locals and foreigners.

Surfing in Siargao

“Since we launched ‘Juan Effect’ in August 2018, we have been working with the local government units in Siargao and the province of Surigao del Norte to spur concerted action to properly manage the ever-increasing visitor numbers, ease the negative impact of tourism on the island, and balance the social and environmental concerns with its economic benefits,” said Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific.

Cloud 9, Siargao

Cebu Pacific flies once daily between Manila and Siargao and up to four times a day between Siargao and Cebu using its fleet of ATR 72-600 aircraft, which has the the lowest fuel consumption and the lowest environmental footprint in its category.

A Vibrant Mural in Dapa

To raise more public awareness and support, a colorful mural of the underwater world designed by muralist Anina Rubio was painted on the perimeter wall of the Dapa Elementary School. It hopes to bring life to the community and to inspire everyJuan to do their parts for the environment.

Juan Effect advocates, Erwan, Jasmine and Kulas together with Anina Rubio

Make a Pledge

Cebu Pacific urges travelers to make a “pledge” to change at least one habit everyday to conserve the environment at www.juaneffect.com

  • To bring a reusable water bottle so you don’t have to buy bottled water.
  • To carry an eco bag for shopping so you don’t have to use plastic bags.
  • To throw the trash in the waste bin.

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