According to a news article from GMA News, the Philippines’ tourism slogan is about to change. From It’s more fun in the Philippines to Experience the Philippines. It will be formally launched on June 12, 2017.

I am personally saddened by this news because the current slogan is catchy and is gaining popularity not just in the Philippines but also in the world. I don’t understand why it has to change. What could be the reason?
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I did a little research on the tourism slogans of every country in the world and below is what I found. I personally like India’s Incredible India, Malaysia’s Truly Asia, Ukraine’s It’s all about U, Indonesia’s Wonderful Indonesia, Thailand’s Amazing Thailand, UAE’s Discover All That’s Possible, Austria’s Arrive and Revive, Bhutan’s Happiness is a Place, Papua New Guinea’s A Million Different Journeys, Japan’s Endless Discovery, Uzbekistan’s Naturally Irresistible!, and of course our very own, It’s More Fun In The Philippines! What’s your favorite?
Country | Tourism Slogan |
Albania | Go your way! |
Algeria | Tourism for Everybody |
Andorra | The Pyrenean Country |
Antigua & Barbuda | The beach is just the beginning |
Argentina | Beats to your rhythm |
Armenia | Visit Armenia, it is Beautiful |
Australia | There’s Nothing Like Australia |
Austria | Arrive and Revive |
Bahrain | Ours. Yours. Bahrain |
Bangladesh | Beautiful Bangladesh |
Barbados | Brilliant Barbados |
Belarus | Hospitality Beyond Borders |
Belgium | The Place to be |
Belize | A curious place |
Bhutan | Happiness is a Place |
Bolivia | Bolivia awaits you |
Bosnia & Herzegovina | The heart of SE Europe |
Botswana | Our pride, your destination |
Brazil | Brasil – sensational! |
Brunei | A Kingdom of Unexpected Treasures |
Bulgaria | A discovery to Share |
Burundi | Beautiful Burundi |
Cambodia | Kingdom of Wonder |
Cameroon | All of Africa in one Country |
Canada | Keep Exploring |
Cape Verde | No stress |
Chad | Oasis of the Sahel |
Chile | All are welcome |
China | China Like Never Before |
Colombia | Colombia is Magical Realism |
Costa Rica | Essential Costa Rica |
Croatia | Full of Life |
Cuba | Autentica Cuba |
Cyprus | Cyprus in your Heart |
Czech Republic | Land of Stories |
Denmark | Happiest place on Earth! |
Dominica | The nature Island |
Dominican Republic | Dominican Republic has it all |
East Timor | Being first has its rewards |
Ecuador | All you need is Ecuador |
Egypt | Where it all begins |
El Salvador | The 45 minute Country |
England | Discover your England |
Estonia | Epic Estonia |
Fiji | Where Happiness Finds You |
Finland | I wish I was in Finland |
France | Rendez Vous en France |
Gambia | The Smiling Coast of Africa |
Georgia | For the best Moments of your Life |
Germany | Simply Inspiring |
Greece | All time classic |
Grenada | Pure Grenada |
Guatemala | Heart of the Mayan World |
Guyana | South America Undiscovered |
Honduras | Everything is here |
Hungary | Think Hungary more than Expected |
Iceland | Inspired by Iceland |
India | Incredible India |
Indonesia | Wonderful Indonesia |
Iran | You are Invited |
Iraq | The other Iraq (Kurdistan) |
Ireland | Jump into Ireland |
Israel | Land of Creation |
Italy | Made in Italy |
Jamaica | Get All Right |
Japan | Endless Discovery |
Jordan | Yes, it’s Jordan |
Kazakhstan | The Land of Wonders |
Kenya | Magical Kenya |
Kiribati | For Travelers |
Kyrgyztan | Oasis on the Great Silk Road |
Laos | Simply Beautiful |
Latvia | Best Enjoyed Slowly |
Lebanon | Live Love Lebanon |
Lesotho | The Kingdom in the Sky |
Liechtenstein | Experience princely moments |
Lithuania | Real is beautiful |
Luxembourg | Live your unexpected Luxembourg |
Macedonia | Macedonia Timeless |
Madagascar | A genuine island, a world apart |
Malawi | The warm heart of Africa |
Malaysia | Truly Asia |
Maldives | The Sunny Side of Life |
Malta | Truly Meditteranean |
Mauritius | It’s a pleasure |
Mexico | Live it to believe it |
Micronesia | Experience the Warmth |
Moldova | Discover the routes of Life |
Monaco | Easy Going Monaco |
Mongolia | Go Nomadic |
Montenegro | Wild Beauty |
Morocco | Much Mor |
Mozambique | Come to where it all started |
Myanmar | Let the Journey Begin |
Namibia | Endless Horizons |
Nepal | Once is not Enough |
Netherlands | The original Cool |
New Zealand | 100% Pure |
Nicaragua | Unica. Original! |
Nigeria | Good people, great nation |
Norway | Powered by Nature |
Oman | Beauty has an address |
Pakistan | It’s Beautiful – it’s Pakistan |
Palau | Pristine Paradise Palau |
Panama | Panama Surprises |
Papua New Guinea | A Million Different Journeys |
Paraguay | You have to feel it! |
Peru | Land of the Incas |
Philippines | It’s More Fun in the Philippines |
Poland | Move your imagination |
Portugal | Europe’s West Coast |
Qatar | Where dreams come to life |
Romania | Explore the Carpathian Garden |
Russia | Reveal Your Own Russia |
Rwanda | Remarkable Rwanda |
Samoa | Beautiful Samoa |
San Marino | San Marino for All |
Saudi Arabia | Experience to Discover |
Scotland | A spirit of its own |
Seychelles | Another World |
Sierra Leone | The freedom to Explore |
Singapore | Your Singapore |
Slovakia | Travel in Slovakia – Good idea |
Slovena | I feel sLOVEnia |
Solomon Islands | Seek the Unexplored |
South Africa | Inspiring new Ways |
South Korea | Imagine Your Korea |
Spain | #spainindetail |
Sri Lanka | Wonder of Asia |
St. Kitts and Nevis | Follow your Heart |
St. Lucia | Simply Beautiful |
St. Vincent | The Caribbean you’re looking for |
Suriname | A colorful experience…exotic beyond words |
Swaziland | A royal experience |
Switzerland | Get Natural |
Syria | Always Beautiful |
Taiwan | The Heart of Asia |
Tajikistan | Feel the Friendship |
Tanzania | The Land of Kilimanjaro, Zanzibar & the Serengeti |
Thailand | Amazing Thailand. It begins with the people. |
The Bahamas | Life is Grand |
Tonga | The True South Pacific |
Trinidad & Tobago | The True Carribean |
Tunisia | I feel like Tunisia |
Turkey | Be Our Guest |
Tuvalu | Timeless Tuvalu |
UAE | Discover All That’s Possible |
Uganda | You’re Welcome |
Ukraine | It’s all about U |
United Kingdom | Home of amazing moments |
United States | All Within Your Reach |
Uruguay | Uruguay Natural |
Uzbekistan | Naturally Irresistible! |
Vanuatu | Discover What Matters |
Venezuela | Venezuela is your destination |
Vietnam | Timeless Charm |
Wales | #FindYourEpic |
Zambia | Let’s Explore |
Zimbabwe | A world of wonders |

What’s your favorite tourism slogan? Let us know in the comment below!
Nigeria’s and Chad’s are in the map but not on the list. Nice compilation; thanks!
Hello Mauro! Thanks for pointing that out. We have edited the list and included Nigeria and Chad. 🙂
Marshall Islands is missing
St. Vincent and the Grenadines tagline is ‘The Caribbean you’re looking for’
Thanks, Natasha! I updated the post. <3
Philippines🇵🇭 “It’s more fun in The Philippines”
Papua New Guinea🇵🇬 “A Million Different Journeys”
<3